I was listening to Brendon's show-&-tell about 12 products anyone could create ...

I liked his video & made notes on how to create and market 12 pretty dam' lucrative products and programs ... the fella made $4.6 million in his first 24 months following these strategies.

Just listened to Brendon Burchard's Total Product Blueprint & made some notes for self, and then thought, WHY NOT SHARE IT!!??

You can actually view Brandon's 'Create Anything Framework' (CAF) here (I think you may have to sign up, but that's all) ... http://goo.gl/Lx7sn

So, here are the 9 steps as talked about in the Create Anything Framework (CAF). In another post, I'll put up my notes on the 7 Marketing Methods

The 9 steps are ...

(1.) I help "X" do, create or understand "Y" so that "Z" (benefit)

X: Audience

Y: Topic or Message

Z: Benefit

E.g.:
"Hi, I'm Anand Murthy, founder of Idea of Increase, author of The Self-Storage Turnaround Manual, and Unconventional Traffic Secrets

I help experts with high-quality offerings to expand their reach so that these experts are able to reach a larger audience & make a bigger difference in the world with their product and service offerings.

I also help couples facing distress in their marriages with my simple and easy-to-enjoy programme which helps them to achieve a deeper relationship with each other thru' daily doses of bonding so that they are able to lead happier, healthier, fuller lives together."

I help my real-estate investors make their money work harder for them so that they achieve greater time and money freedom.
I create better places for tenants to live, work and store; and I help renters become homeowners with my simple, easy rent-to-own programme so that they can begin to build wealth via equity in real-estate.

Brendon's example:
"Hi, I'm Brendon Burchard, founder of Experts Academy & author of The Millionaire Messenger.

I help authors, speakers, coaches, seminar leaders and online information marketers to package, productize, position & promote themselves so that they can get their message out there in a bigger way, make more of an impact & make more of an income"

( I think I like Brendon's short & sweet statement ... gotta work on 'tightening' my statement) :)

(2.) Have you ever had these Challenges?

E.g.
"Have you ever had a challenge where you knew you had a message that you wanted to get out there into the world, and you didn't know how. Worse yet, you went out there & learnt from some online guru & you just didn't get it ... you just didn't have a paint-by-numbers system that was needed to create your products & programmes?"

(3.) "Me too" - Here's my story of struggle

(... to create empathy & a connection)

(4.) My story of finding a solution

E.g. "I started interviewing other experts, and I found that ..."

(to start building a foundation of reasons why the audience should continue listening to you

(5.) Results

E.g. ... "I went thru' what you've been through or are going thru'; and by applying my solution, these are some of my results" ... (in essence, "Expert story positioning")... and there are 3 kinds of Experts:

- Reporter expert

- Results expert

- Role-model

(6.) Old World/ New World/ Myths & Trends

E.g. "This is what used to be true ... / In the new world, this won't fly for the following reasons ... & instead, this (new thing) is true in today's world & the world of tomorrow"

(7.) The SOLUTION framework (THE BIG REVEAL!)

E.g. "Here's how we get from where we are to where we need to be in ... (5 steps/ 7 phases/ 6 modules etc etc); and having looked at the Outline, let's do a deep dive into each (step/ phase/ module etc)"

(8.) Common Errors & mistake

"I know you're really keen to get started, so I want to leave you with some real world tips & tricks, and things to watch out for; so that you don't have to commit the same mistakes that others have ... "

(9.) The first thing to do

So, if you're listening to this & thinking, "I'm ready to go ... how do I get started?", here are the first three things I'd do if I were you

To listen/ see Brendon in action directly, go to http://goo.gl/Lx7sn.

(If you like this post, feel free to share)

To our success!